Gold bars background

Privacy Policy

We prioritize your privacy and are transparent about data handling. Learn about how we use Google Analytics and what data is collected when you visit our site.

Last Updated: 4/1/2025

No

User registration required

Yes

Cookie consent required

GA4

Analytics Implementation

Our Privacy Commitment

We are committed to being transparent about the data collected when you visit our site. While we don't require user accounts, we do use certain technologies to improve our service.

Website Usage

  • No account registration needed
  • Cookie consent banner provided
  • Essential cookies for site function
  • Analytics cookies can be declined

Data Collection

  • Google Analytics 4 implementation
  • IP addresses are anonymized
  • No personally identifiable info
  • Data retention limits enforced

1. Cookie Usage

Our website uses cookies and similar technologies. You will be presented with a cookie consent banner on your first visit:

  • Essential cookies: Required for basic site functionality
  • Analytics cookies: Can be declined via the consent banner
  • No third-party marketing cookies used
  • Cookie preferences can be updated at any time

2. Google Analytics

We use Google Analytics 4 (GA4) to understand website usage patterns. In accordance with data protection regulations:

  • IP addresses are anonymized before storage
  • Data is processed in accordance with Google's Data Processing Terms
  • Data retention period is set to 14 months
  • You can opt-out via our cookie consent banner or using browser settings

For more information about how Google Analytics processes data, please visit Google's Privacy Policy

3. Affiliate Links

Our site may contain affiliate links. Please note:

  • All affiliate links are clearly disclosed
  • We don't share your personal data with affiliates
  • Affiliate tracking uses anonymous identifiers
  • You can disable tracking via your browser settings

4. Your Rights

Under applicable data protection laws, you have the following rights:

  • Right to decline non-essential cookies
  • Right to opt-out of Google Analytics
  • Right to lodge a complaint with your data protection authority
  • Right to request information about your data

5. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. We will notify you of any material changes by posting the new policy on this page with an updated date.

6. Contact Information

For privacy-related inquiries or to exercise your rights, please contact us at privacy@goldstandard.com